Our Approach

Audiences love to learn something new. Whether it’s conversation or story telling, we make content that allows them to explore and pursue a range of experiences. We help them connect to a dynamic world.

We’re not afraid to tackle sensitive subjects. Instead we’ve adopted a vigorous editorial ethos while producing our shows. Our guidelines include fact checking and accuracy . And our values incorporate sensitivity and discretion when dealing with marginalised or vulnerable people.

Steps to launch

In just 9 weeks you can launch a compelling and memorable show. An efficient launch  capitalise on timeliness allowing you to position your programme ahead of competitors and meet the needs of your audience  maximising your chances of success.

 

Week 1
Week 1

Your objectives

By grasping what you aim to achieve, we can provide more relevant and effective guidance or assistance. Knowing your objectives allows us to align the programme with your goals.
Week 2
Week 2

Analysis

You'll be provided with a profile and insights of your audience. Providing you with valuable perspectives or knowledge you might not have considered. Enriching our understanding of the audience allows for innovative programme making.
Week 3
Sticky notes on a wall
Week 3

Ideas Workshop

We'll collaborate with you to refine concepts or add dimension to a pre-existing show. With a clearly laid out plan we'll align your vision with your intended audience. We'll bring together a diverse group of participants and leverage the audience insights. This method will act as a foundation for the workshop ensuring that the ideas generated are relevant and innovative.
Week 4
Week 4

Treatment

A treatment helps crystallise the concept of the show. It outlines the premise, central themes, and key elements. This clarity is crucial for effectively communicating the vision of the show to your companies stakeholders, the production crew and the audience.
Week 5
Week 5

Research

Research informs the development of content. By exploring the context of a topic and gathering information, it provides the team with inspiration and guidance for crafting an effective show. Whether it's a talk show, documentary series, reality competition, or scripted drama, understanding the context helps the team make informed decisions about how to structure the programme for maximum impact.
Week 6
Women meeting for a coffee
Week 6

Contributors

The research will provide us with relevant potential contributors. Contributors often bring specialised knowledge, experience, or perspective to the show. Whether they're experts in a particular field, industry insiders, or individuals with unique life experiences, their insights can enrich the content and provide valuable depth and context to the discussions or topics covered.

 Including a diverse range of contributors ensures that the show represents a variety of viewpoints, backgrounds, and voices. This diversity enhances the richness and relevance of the content, making it more engaging for an audience.
Week 7
Week 7

Scripting

A script provides a clear outline of the programme's content, including the sequence of events, topics to be covered, and key points to convey. This ensures that the show follows a coherent structure and flows smoothly from one segment to the next, enhancing the audience's understanding and enjoyment.

Scripting also helps ensure that the programme complies with regulatory requirements and legal standards. By reviewing the script for sensitive or controversial content, producers can mitigate the risk of potential complaints, fines, or legal issues.
Week 8
Week 8

Recording

We use a mix of recording environments for a show depending on the requirements and format of a programme. For instance, field recordings adds dimension to a documentary. By creating the right environment for recording,  it helps ensure the success of the recording sessions and produce high-quality content that engages audiences.
Week 9
Week 9

Editing & Sound Design

Editing allows us to refine the quality of the programme for succinct communication. Editing helps improve the flow and pacing to create a more immersive and polished production.

Sound design further enhances the listening experience and can evoke emotion by punctuating key moments, creating atmosphere, and guiding the listener's attention, resulting in a more cohesive and engaging listening experience.

By carefully selecting and layering audio elements, you can amplify the emotional impact of your podcast and connect more deeply with your audience.